African Alliance Tasks Journalists On Customer-focused Collaboration


By Sola Alabadan

The managing director of African Alliance Insurance PLC, Mrs. Joyce Ojemudia, consider collaborating with all stakeholders in the insurance industry so as to keep insurance consumers abreast of development in the industry.

The African Alliance boss, who was represented by the company’s Head, Corporate Marketing, Mr Emmanuel Eburajolor, gave this charge during the annual general meeting of the National Association of Insurance and Pension Correspondents in Lagos on Thursday.

While affirming that the insurance journalists have been collaborating with the National Insurance Commission (NAICOM), the Nigerian Insurers Association (NIA), as well as the insurance companies, she said journalists should also focus on the consuming public.

She recommended that the insurance journalists should organise wholly consumer focused forum as part of their corporate social responsibility.

While pointing out that both the NIA and NAICOM have spent a lot of money on insurance education, she it is high time NAIPCO join the fray to help spread the gospel of Insurance.

Nonetheless, she commended members of NAIPCO for the positive contributions to the growth of the nation’s insurance industry, adding that there are rooms for improvement.

Ojemudia, who is also the president of Professional Insurance Ladies Association (PILA) further said she was impressed with the digital adoption in the Nigerian media industry, especially as all media houses now have websites being updated regularly, unlike in the past when people would have to wait for newspaper reports before they can know what the insurance industry is doing.

She implored the media houses to optimise these websites, make it navigation friendly, while embracing a viable email marketing tool to drive traffic to these sites and encourage viability.

She emphasised that the various media houses must equally strive for active and vibrant social media presence, stressing that the media practioners can actually do better.